SIRS® Sales Compensation Survey, Consumer Products

The SIRS® Sales Compensation Survey, Consumer Products offers competitive pay information for 39 benchmark jobs in the consumer products sales industry. In 2007, the survey covered more than 5,300 incumbents from 26 consumer products companies. The survey follows the same format as the SIRS® Benchmark Survey, using benchmarks, levels, and modifiers as the standard of comparison. The report contains two major sections: Benchmark Data (compensation and bonus plan design) and General Practices (collected online).

Key Features

Benchmark Data

Data is broken out by product line and sales volume and captures:

General Practices

Data is collected online for the following topics:

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2008 Survey Pricing
Basic Report
$1300
Summary Benchmark Report (Microsoft Excel file) $375
2008 Survey Schedule
Data effective date: April 1
Data submission due: April 15
Report publication: Mid-August
2007 Participants
  • Bayer Healthcare LLC
  • BIC Corporation
  • Bristol-Myers Squibb Pharmaceutical Group
  • Callaway Golf Company
  • Campbell Soup Company
  • Clorox Company
  • Colgate-Palmolive de Puerto Rico, Inc.
  • Disney Consumer Products
  • Essilor of America
  • Fellowes, Inc.
  • GlaxoSmithKline – Consumer
  • Hallmark Cards, Inc.
  • Henkel of America, Inc. (Dial Corp.)
  • Johnson and Johnson
  • Loreal, USA
  • Mattel, Inc.
  • Novartis Consumer Health, Inc.
  • S.C. Johnson & Son, Inc.
  • Schering-Plough Healthcare Prd.
  • Unilever
  • Wyeth Consumer Healthcare
Sample Benchmarks
Sales Management
  • Sales Director
Traditional Sales Organization
  • Structure
  • Regional Manager
  • District Manager
  • Senior Key Account Manager
  • Key Account Manager
  • Account Manager
  • Sales Representative
Emerging Sales Organization Structure
  • Team Leader – Top Account
  • Team Leader – National/Major Accounts
  • Team Leader – Military Sales
  • Senior National Account Manager
  • National Account Manager
  • Broker Manager
Customer Development
  • Customer Trade Development Director
  • Customer Trade Development Manager
  • Senior Customer Development Manager
  • Customer Marketing/Development Analyst
Category Development
  • Manager, Category Development
  • Field Category Development Manager
  • Senior Category Development Analyst
  • Category Development Analyst
Trade Marketing
  • Director of Trade Marketing (Headquarters)
  • Trade Development Manager (Headquarters)
  • Trade Marketing Analyst
Customer Marketing
  • Director of Customer Marketing
  • Manager of Customer Marketing
Sales Support
  • Director of Customer Relations
  • Manager of Sales Planning
  • Sales Promotion Manager
  • Consumer Insight Manager
  • Director of Retail Execution
  • Merchandising Systems Manager
Sales Training
  • Manager, Region Training
  • Region Trainer
Professional Sales
  • Director of Professional Sales
  • District Manager of Professional Sales
  • Professional Sales Representative – Senior
  • Professional Sales Representative – Intermediate
  • Professional Sales Representative – Entry

For More Information

Angelica Taylor
212-852-0342

Angela Mitchell
310-846-4200