SIRS® Sales Compensation Survey, Consumer Products

The annual SIRS® Sales Compensation Survey, Consumer Products offers competitive pay information for benchmark jobs in the consumer products sales industry.

The survey uses SIRS® benchmarks and levels as the standard of comparison. The Basic Report for this survey has two major sections: Benchmark Data (compensation and bonus plan design) and General Practices (collected online).

Benchmark Data

Data is broken out by product line and sales volume. It captures:

General Practices

Data is collected online for the following topics:

SIRS® Quick Links
2009 Schedule
Data effective date: April 1
Data submission due: April 15
Report publication: Mid-August
2009 Pricing
Basic Report
$1325
Summary Benchmark Report (Microsoft Excel file) $375
Reports are available to survey participants exclusively.
Participants
  • Bayer Healthcare LLC
  • BIC Corporation
  • Bristol-Myers Squibb Pharmaceutical Group
  • Callaway Golf Company
  • Campbell Soup Company
  • Clorox Company
  • Colgate-Palmolive de Puerto Rico, Inc.
  • Disney Consumer Products
  • Essilor of America
  • Fellowes, Inc.
  • GlaxoSmithKline – Consumer
  • Hallmark Cards, Inc.
  • Henkel of America, Inc. (Dial Corp.)
  • Johnson and Johnson
  • Loreal, USA
  • Mattel, Inc.
  • Novartis Consumer Health, Inc.
  • S.C. Johnson & Son, Inc.
  • Schering-Plough Healthcare Prd.
  • Unilever
  • Wyeth Consumer Healthcare
Survey Benchmarks
Sales Management
  • Sales Director
Traditional Sales Organization Structure
  • Regional Manager
  • District Manager
  • Senior Key Account Manager
  • Key Account Manager
  • Account Manager
  • Sales Representative
Emerging Sales Organization Structure
  • Team Leader – Top Account
  • Team Leader – National/Major Accounts
  • Team Leader – Military Sales
  • Senior National Account Manager
  • National Account Manager
  • Broker Manager
Customer Development
  • Customer Trade Development Director
  • Customer Trade Development Manager
  • Senior Customer Development Manager
  • Customer Marketing/Development Analyst
Category Development
  • Manager, Category Development
  • Field Category Development Manager
  • Senior Category Development Analyst
  • Category Development Analyst
Trade Marketing
  • Director of Trade Marketing (Headquarters)
  • Trade Development Manager (Headquarters)
  • Trade Marketing Analyst
Customer Marketing
  • Director of Customer Marketing
  • Manager of Customer Marketing
Sales Support
  • Director of Customer Relations
  • Manager of Sales Planning
  • Sales Promotion Manager
  • Consumer Insight Manager
  • Director of Retail Execution
  • Merchandising Systems Manager
Sales Training
  • Manager, Region Training
  • Region Trainer
Professional Sales
  • Director of Professional Sales
  • District Manager of Professional Sales
  • Professional Sales Representative – Senior
  • Professional Sales Representative – Intermediate
  • Professional Sales Representative – Entry

For More Information

Angelica Taylor
212-852-0342